With the arise of technology and specifically the internet, social media has become a powerful tool for advertising and one of the major sales channel for many businesses. Social Media allows businesses to connect and create strong relationships with their clients creating high volume of referrals and recommendations all over the online network. Using Social Media networks such as Facebook, Instagram and Twitter is very easy. However, when you want to develop a strong impact and good relationship with your clients there is no such thing as easy.

Here are a few tips when engaging in social media activity.


Make sure to be yourself and create content that engages people\u00a0to know you and your business. It is important that your clients trust you and it will facilitate the trust in your business and products or services.

Eye-Catching Images:

Every second, on average, around 6,000 tweets are tweeted on Twitter (visualize them here on <a class=”external” href=”http://www.internetlivestats.com/” target=”_blank”>Internet Stats live</a>), therefore adding visual appeal to your Social Media posts is crucial for getting your content noticed in the vast media ocean of information.

Consistent Delivery:

In any project that you engage in social media you need to be patient and generating constant and stable content that keep your posts relevant, interesting and valuable for your audience. \u00a0Build a content library divided into categories relevant to your business also create a schedule with the content that you want to upload to your different social media accounts and when.

Use Hashtags:

Even though hashtags are of great importance when making a campaign, they need to be used strategically in order to achieve its purpose. The random use of countless hashtags is not a good marketing plan. Start by creating your own hashtag to tie all the information of your campaign together, it has to be something easy to remember and also use hashtags to join conversations relevant to your post.